iPhone 18 UAE: Pro, Pro Max sell out on strong pre-order demand, retailers say
Apple’s iPhone 18 series has recorded a strong start in the UAE, with retailers confirming that pre-order demand for the Pro and Pro Max models has exceeded expectations, continuing a pattern of premium-model demand seen at previous launches. iPhone 18 Pro launch: Dubai buyers ready to pay up to Dh1, 500 extra to get it first iPhone 18 Pro, iPhone 18 Pro Max to launch in UAE: Can you buy one without pre-order?
This year’s official iPhone 18 Pro and Pro Max launch took place on Friday, September 18, after the pre-order window itself sold out online in under 20 minutes.
“Initial allocation from the brand for stocks are all sold out,” Asthana said, adding that the 512GB variant was the most sought-after option despite a price increase compared with the iPhone 17 series, a trend he said would help push up average selling prices at stores.
Pulse is watching for the next material development, official response or evidence-backed change.